In the rapidly evolving world of retail, Cardboard Sidekick Displays (also known as Powerwings) have emerged as an indispensable tool for global brands. From the bustling aisles of Walmart in North America to the high-end pharmacies in Europe and the hypermarkets across Asia, these displays serve as the ultimate "silent salesmen."
Industrial trends show that retailers are increasingly prioritizing "dead space" utilization. Sidekick displays are designed precisely for this—hanging on the sides of endcaps or shelving units to drive impulse purchases without occupying valuable floor space. This localized efficiency is why Fortune 500 FMCG companies are seeking reliable suppliers capable of large-scale, high-precision production.
Average Sales Uplift for Hooked Sidekicks
Eco-friendly & Fully Recyclable Materials
Countries Served Globally
Rapid Prototyping Response
Zhejiang D-Strom Rack Co., Ltd. was established in 2017. As an innovative manufacturer, we specialize in designing, producing, and delivering comprehensive display solutions. Our mission is clear: "Helping customers sell more." With over 20 years of industry experience, we offer a broad spectrum of high-quality products and services, ensuring that our customers receive the best solutions for their business needs.

Our factory spans an area of 2,000 square meters and is home to a dedicated team of over 30 skilled professionals. Equipped with state-of-the-art machinery, including 6 large-sized printing machines, our production capabilities are unmatched in the industry. Among these machines is a super-large KBA 6-color UV printing machine, which allows us to produce prints in sizes up to 1620*1220 mm. This cutting-edge technology makes us one of the few printing factories in China capable of handling ultra-large color boxes, color cartons, and display stands without the need for splicing.
To further enhance our production efficiency, we are equipped with a range of fully automated back-end machines, including large-format laminating machines, UV coating machines, paper laminating machines, die-cutting machines, and bonding machines. This extensive equipment allows us to produce high-quality products at a large scale, with an annual output of tens of millions of display stands and packaging materials.
Global procurement teams are looking for more than just a supplier; they need a strategic partner who understands market nuances. As a leading China Cardboard Sidekick Displays supplier, we offer several distinct advantages:
Our KBA 6-color UV printing ensures your brand colors are reproduced with 100% accuracy, vital for brand recognition in retail environments.
With ISO9001 and SEDEX certification, we guarantee ethical labor practices and rigorous quality control at every stage.
By integrating design, printing, and manufacturing in-house, we eliminate middleman costs, offering competitive factory-direct pricing.
Our product range is designed to cover every retail touchpoint:

The trend in 2024-2025 is toward "Retail Entertainment." Displays are no longer just shelves; they are storytelling platforms. Cardboard Sidekick Displays are being customized with interactive elements, QR codes, and sensory triggers to bridge the gap between offline and online (O2O) shopping.
In local scenarios, such as pet stores or pharmacies, space is a premium. Our Custom Retail Floor Standing Cardboard Hook Pop Display Racks are engineered to hold maximum weight while maintaining a slim profile. Whether it's for dog food, snacks, or high-tech accessories, our structural designers ensure the display remains stable under load, preventing the common "sagging" seen in inferior products.